November 2012
Intermediate to advanced
233 pages
9h 28m
English
Content preview from Automotive Management
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10
Strategies: Automotive Manufacturers Quo Vadis?
2.3.2 Market participants - The U.S.
The U.S. market includes domestic, as well as several foreign manufacturers from Europe
and Asia. Interestingly, unlike in the European market, domestic manufacturers in the
U.S. do not dominate sales. Instead, Asian manufacturers lead the market with 48.9% of
total sales (refer to figure 7). With a market share of 43.7%, American manufacturers are
in second place, followed by the Europeans with a market share of
7.3%.
With an 18.9%
market share, General Motors is barely ahead of Toyota (17.6%).
It is uncertain how turbulence in the current market will affec ...
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