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Strategies: Automotive Manufacturers Quo Vadis?
will face technical, logistic, and above all, financing challenges. As a consequence of the
current sales crisis OEMs will find that funding of new production sites is difficult to ob-
tain due to sales and liquidity shortages.
Strategic opportunities in emerging markets demand quick action. Fabricating a pro-
duction site requires several years, making it difficult to keep up with market trends. This
combined with yield pressures, quick action requirements, and liquidity shortages further
exacerbates the industry's precarious situation. Only companies possessing a solid capital
base and adequat ...