November 2012
Intermediate to advanced
233 pages
9h 28m
English
Content preview from Automotive Management
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The strategic options for automotive manufacturers?
59
priorities of the manufacturers are correctly set. Further, low growth rates (0.5 to 1.0%) of
new propulsion technologies in manufacturers' portfolios are equally responsible for the
strategic uncertainty.
35
But sustainable mobility is the way of future. The only way to ensure long term success
for OEMs is to develop innovative propulsion technology, and implement it globally.
3.2.1 Overview of propulsion alternatives
Which technology will prove competitive? Already, a number of alternative propulsion
technologies exist. See Figure 30 for a list of available conventional and alternativ
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