November 2012
Intermediate to advanced
233 pages
9h 28m
English
Content preview from Automotive Management
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216
Index
Option strategy 84, 117f., 122, 132
Outsourcing 70, 82, 197
Overcapacity 3, 7, 11, 65, 156
Overnight loan 173,176f„ 188f.
Ρ
Parent company 94,186,188, 192
Passenger car 55
Penetration rate 156,174,186
Per capita income 50f., 54f., 71, 82
Piech 92, lOOff., 107, 137, 140
Platform 64, 101
Point of sale 154, 158, 172f„ 187, 188
Porsche Iff., 19, 68f., 73, 81, 83ff„ 147, 160,
184
Portfolio 17, 19,22, 25, 28, 31, 34, 37, 40,43,
46, 59, 62, 64, 67, 76, 78, 81, lOlf., 148ff.,
157, 160f„ 173, 176f„ 186, 189ff., 193, 196
Positioning 1,49f., 68, 80f„ 166, 173, 186f.
Premium brand 12,73,76,81
Premium manufacturer 1, 66, 69f., 74f., 79ff.
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