November 2012
Intermediate to advanced
233 pages
9h 28m
English
Content preview from Automotive Management
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54
Strategies: Automotive Manufacturers Quo Vadis?
the Indian population. Accordingly, it is important to also consider this matter from the
financial services sector's perspective, such as reliable evaluations of credit worthiness
and risk.
income class
Upper class
>$10,000
Middle class
$5,000-$10,000
2005 Growth rate
31 million
93 million
2020
193
million
379
million
Target customer
Lower middle class
<$2,500-$5,000
208
million
439
million
Lower class
< $2,500
771
million
Total: 1.1 billion
321
million
Total: 1.3 billion
BMMHBHH
Figure 26: Distribution of income classes
Source: A.
T.
Kearney (2008)
3.1.2 China
The development of the Chinese ...
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