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Strategies: Automotive Manufacturers Quo Vadis?
2.5.8 Company profile - Nissan Motor Co., Ltd.
An overview of the company
Nissan Motor Co., Ltd. is a Japanese manufacturer with production sites in Japan, The
U.S., Canada, Mexico, Australia, New Zealand, South Africa, The Middle East and other
Asian countries. Nissan manufactures cars, commercial vehicles, and small buses. The
corporation is headquartered in Tokyo, Japan, and currently employs approximately
180,000 workers. In 2008 it sold 3.7 million vehicles. Since 1999, Nissan has maintained
a strategic cross ownership alliance with the French manufacturer Renault (see Company
profile