November 2012
Intermediate to advanced
233 pages
9h 28m
English
Content preview from Automotive Management
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Which current business approach is pursued by CFCs?
177
only a limited choice of mobility-neutral financial
services for the German market (see Figure 101).
Automotive financial services companies in Ger-
many experienced particular popularity and an enor-
mous inflow of customer funds for their offerings.
Owing to their comparatively attractive conditions
- especially for overnight loans and term deposits -
automotive banks were able to considerably expand
their volume of customer deposits. The fact that Ger-
many has one of the highest savings rate (11.2% in
the first six month of 2009 compared to 4.6% in the
USA
161
) internationally suggests
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