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Strategies: Automotive Manufacturers Quo Vadis?
Figure 34: Structure of manufacturer-supplier relationship
Source: Author's own proposal
Automotive OEMs and suppliers have often had a difficult relationship. This is being ag-
gravated by a wave of consolidation in the supplier base as a result of the economic crisis.
Increasing cooperation among previously disparate manufacturers in the purchase, devel-
opment, and production segments is further weakening the suppliers' negotiating position.
Increasing pressure is on suppliers to meet price, quality, and delivery service demands;
they continue to consolidate, focusing on combinations that