November 2012
Intermediate to advanced
233 pages
9h 28m
English
Content preview from Automotive Management
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• PART 2
Porsche and VW: A Case That Makes History
In the first part of this book, the various options available to OEMs were described. In this
section, apart from the challenges resulting from the ongoing development of alternative
propulsion, the effects of globalization and key market player takeovers come into focus.
The economic crisis intensified the financial struggles of several OEMs and brands, rein-
forcing the wave of consolidation. An example of this is Porsche's acquisition of Volkswa-
gen, which will be examined here with great detail, because of two special characteristics:
First, two financially viable companies were involved ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.