that will affect all players and change the industry landscape; especially in the areas of
technological progress, sustainability, and corporate social responsibility.
45
Based on the results of analysis from the previous sections, Figure 39 reveals that
OEMs operating in the middle ground between the premium and volume producers lack
a clearly attributable market strategy. This targets them as candidates for mergers and
acquisitions.
Target
"stuck in
the middle"
Volume
Vehicles sold in 2008 (in mn. units)
Figure 39: Grouping of the automotive manufacturers in premium and volume segments (2008 ...
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