October 2017
Beginner
832 pages
23h 48m
English
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Chapter 7
Your Brand, Your Image, and Your Niche
Actors have brands. For example, when was the last time you saw Arnold Schwarzenegger doing an intimate love scene? Is Seth Rogan or Jonah Hill identifiable as an action hero? Would any of the Kardashian clan ever be believable in the role of a brainy academic? These aren’t criticisms; they are observations about how these actors live their brands. And just like actors have brands, so do you. Your brand is who you are.
A whole host of branding consultants can help you identify your brand. Among the best is someone I turned to more than a decade ago—Beth Taubner of Mercury Lab (www.MercuryLab.com). I spent my early years consulting with brand genius Elyse Weissberg, who passed away. I then meandered ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.