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Best Business Practices for Photographers, Third Edition, 3rd Edition by John Harrington

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Chapter 7

Your Brand, Your Image, and Your Niche

Actors have brands. For example, when was the last time you saw Arnold Schwarzenegger doing an intimate love scene? Is Seth Rogan or Jonah Hill identifiable as an action hero? Would any of the Kardashian clan ever be believable in the role of a brainy academic? These aren’t criticisms; they are observations about how these actors live their brands. And just like actors have brands, so do you. Your brand is who you are.

A whole host of branding consultants can help you identify your brand. Among the best is someone I turned to more than a decade ago—Beth Taubner of Mercury Lab (www.MercuryLab.com). I spent my early years consulting with brand genius Elyse Weissberg, who passed away. I then meandered ...

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