Best Business Practices for Photographers, Third Edition, 3rd Edition

Introduction

In 2007, when the first edition of this book came out, our chosen profession was in the midst of a profound transformation, a sea change. Few could have predicted the many changes over the past ten years.

When I became a photographer, 35mm film was the standard for photojournalism. Twenty years earlier, medium format was king, and that had evolved from a 4x5 mindset. Medium format was the format of choice for many magazine photographers, and although many advertising photographers were also using medium format, numerous were using large format only. Ansel Adams, in the introduction to his 1981 book The Negative, foretold the coming digital era when he wrote, “I eagerly await new concepts and processes. I believe that the electronic ...