October 2017
Beginner
832 pages
23h 48m
English
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Chapter 28
Contracts for Corporate and Commercial Clients
Corporate and commercial photography are phrases that are often used interchangeably. Subtypes within those types of photography, including annual reports, PR, advertising, catalogues and brochures, executive portraiture, and internal communications materials, are among the numerous derivations of these two “parent” types of photography. One key thing to understand is that these types of photography are not editorial—someone has quantified a benefit to the bottom line, either in the short term or the long term, by engaging photographic services. An editorial shoot ultimately has to benefit the bottom line of a publication by contributing to retaining existing subscribers or influencing ...
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