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Best Business Practices for Photographers, Third Edition, 3rd Edition by John Harrington

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Chapter 28

Contracts for Corporate and Commercial Clients

Corporate and commercial photography are phrases that are often used interchangeably. Subtypes within those types of photography, including annual reports, PR, advertising, catalogues and brochures, executive portraiture, and internal communications materials, are among the numerous derivations of these two “parent” types of photography. One key thing to understand is that these types of photography are not editorial—someone has quantified a benefit to the bottom line, either in the short term or the long term, by engaging photographic services. An editorial shoot ultimately has to benefit the bottom line of a publication by contributing to retaining existing subscribers or influencing ...

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