Best Business Practices for Photographers, Third Edition, 3rd Edition

Chapter 10

Establishing the Client’s Needs for Level of Production (and Associated Budget)

There is a degree to which this chapter dovetails with the escalating level of production that occurs in Chapter 42, “Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits.” As such, you’ll see a few photographs here that are used to illustrate similar points there, but from a slightly different perspective.

When you get a phone call from a prospective client who needs an executive portrait done for $250, there’s a serious disconnect between what they’re thinking and what you are. Our baseline rate for a single portrait on seamless is about $1,000, so in a case like this, we’re not likely to arrive at a workable solution. ...