Chapter 42

Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits

This is not meant to be a chapter on how to shoot, how to edit, or even how to get a client who wants you to work with video/motion. This chapter is all about the business side of things and knowing your limits with regard to the work required. That’s not to say you shouldn’t take on a project with a video/motion component, but if you have any doubts at all, you should assemble a skilled team that can make up for your not-yet-ready-for-prime-time skill set so you can bring the project to a successful completion.

Many photographers will spend the remainder of their creative career operating quite happily in the one-man-band scenario outlined later ...

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