Chapter 24
Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential
During the days of film, there were a few ways the images we produced generated assets. We would deliver them to a photo agency, such as mine—Black Star—or all assignments would be in response to an assignment request, delivered to the client, and then returned to us and filed away. There was little to be done save for promoting your library of images to magazines, who would then call and request that you overnight the images to them, and then would return them to the agent again.
With digital files, there’s no physical representation of the images unless you open and view the images, and the collection of files that you have compounds every day, ...
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