Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Acknowledgments

NO ONE GETS ANYWHERE WITHOUT HELP. God has blessed me by putting some amazing people in my life who have helped me along the way. Undoubtedly I will leave someone out. If that's you, I'm truly sorry I forgot. You should've created a brand that stands out.

These are the awesome people who have supported, encouraged, helped, influenced, and inspired me along my journey. I am eternally grateful to each and every one of you.

To Scott Stratten, your confidence in me is the reason this book exists. Your advice and assistance during this process were invaluable. Although your support has been amazing, it's our friendship that I am most thankful for. Thank you for having my back and being my golf caddie. You rock!

To Shannon Vargo, my editor at John Wiley & Sons, I still don't know how a 15-minute conversation got me a book deal, but I'm not questioning it. Your desire and vision of how we would make this book different was inspiring and refreshing. Thank you and everyone at Wiley for letting me stand out and for going against the “normal.” And thanks to Elana Schulman, editorial assistant, for making life so easy on me during this entire process.

To Spencer Shaw, who has had my back more than anyone in the business. You've always been a phone call or text away whenever I needed something. Always. It's nice knowing there's someone else out there as crazy as me. Thanks for always calling me out when I needed it and for building me up when I needed that. You are a rock star, ...