Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

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Light the Fuse

WITHOUT A DOUBT the best way to promote your brand right now and for the rest of time is through word of mouth. There will never be a more powerful form of marketing. Word of mouth has been around since the beginning of time.

It's not what you say that counts. It's what others say about you that counts. People talk when they have something to talk about.

A happy customer is the best form of marketing. Don't just satisfy people. Wow them. Knock them off their feet (not literally, of course, or you'd be looking at a lawsuit). Your product and/or service shouldn't just be good. It should be excellent. You want customers to be thrilled they chose you. Regardless of what kind of business you are in, they experience business and that experience must be remarkable.

Customers need to come away energized and fired up. A great experience makes them eager to tell their friends. A mediocre or average experience ensures they don't tell a soul.

To create loyalty with your fans/audience, you must have a core message or promise that your fans can get behind. This core promise must never be broken under any circumstance.

You must be able to get your core message across in a few sentences. And you must be able to deliver on that promise consistently. If you can’t, then you are in big trouble, my friend.

How passionate (and loyal) are your fans? If your business ended tomorrow, would anyone notice? You want your fans to be so passionate about you and your brand that it will live ...