November 2011
Intermediate to advanced
210 pages
4h 40m
English
11
Death of the Mundane
THINK BACK TO WHEN you first had that tiny spark that made you want to go into business or become an entrepreneur. Remember that fire of excitement that went deep down to your core? Your enthusiasm was unshakable. There are two questions I would like to ask you: What happened to the intensity of that fire? Is the fire even still lit?
Most brands are mundane and stale. Businesses, their employees, and even their customers are just going through the routine. Nothing is exciting anyone. It's time to put a stop to all of that. It's time to show the world your passion for what you do and let all the other mundane brands lay in your wake.
That fire that was there when you first started had better still be there because that fire is contagious. People feed off passion, enthusiasm, and energy. They are contagious. Your customers and your employees love to see those elements in your brand.
Most businesses are afraid to show their passion or they lose it somewhere along the way. They begin to feel cold and out of touch. There is no life in their brand.
If you are not so fired up and excited that you can't sleep at night, then don't expect anyone else to get fired up about your business either. If your brand lacks passion and emotion, your clients will lack it as well. People who are passionate about something are passionate about it on deep levels. They want to connect with people who share that passion. It excites them. You want your customers to be excited!
Mike ...
