December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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Rob Meyerson is the principal and founder of Heirloom, an independent brand strategy and identity firm. He is also the creator and host of the podcast and blog How Brands Are Built, on which he has interviewed over three dozen branding and naming experts, including David Aaker, Marty Neumeier, Laura Ries, and Denise Lee Yohn. Prior to Heirloom, Rob’s previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. He has done naming work at three global branding firms, a B2B branding agency, a China-based agency, as head of naming at a Fortune 500 company (HP), and as an independent consultant, for projects ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.