December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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Accenture, 31
adaptable, 9
allonym, 70
alphabetism. See initialism
alphanumeric name, 33
amalgams, 33
Amazon, 27
Apple Watch, 24
associative name. See suggestive name
Barf, 110
Bell, Jonathan, 97
bloody wound coverings, 23
Blue Ribbon Sports, 99
Bombay Sapphire, 25
Boring Company, The, 24
Box, 122
brainstorming, 49, 63–64, 73, 83, 85
brand identity, 4
branding, 4, 6, 7, 12, 25, 55, 101, 104, 110, 111, 129
brand names, 5
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