December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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If brands have become the global currency of success, then brand names must be the essential units of that currency. A brand does not exist without a name.
The name of your company or product will be spoken, written, and shared countless times across myriad digital and physical touchpoints in perpetuity. It is the Energizer Bunny of brand assets. The best names withstand massive disruptions in technology, adapt to shifts in the global economy and customer preferences, and resonate as the brand of choice.
Naming is not for the faint of heart. It is a complex, creative, and iterative process that integrates expertise in brand strategy, marketing, research, linguistics, intellectual property law, and—as Rob Meyerson underscores—human psychology. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.