December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
For graciously sharing their knowledge on the How Brands Are Built podcast and for agreeing to let me quote them throughout this book, thank you to all my season-one guests: Eli Altman, Jonathan Bell, Clive Chafer, Shannon DeJong, Scott Milano, Amanda C. Peterson, Steven Price, Anthony Shore, and Laurel Sutton. I’m lucky to have had them on the show and even luckier to call many of them mentors, colleagues, and friends. Thanks also to every other podcast guest, including naming experts (and authors!) Brad Flowers and Jeremy Miller.
Alan Brew and Rob Goodman took hours out of their busy lives to read and provide notes on previous drafts of this book. Perry Gattegno of Litwin Kach reviewed and suggested edits to the article on which ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.