Key Ideas
• To build out the name list, namers employ techniques that draw on wordplay, outside inspiration, new angles of attack, purposeful distraction, or other methods of breaking through writer’s block.
• Books and online tools like a dictionary, thesaurus, language dictionary, word combiner, or word solver can help augment a name list.
• Because the primary goal at this point is quantity, the complete list will inevitably contain a mix of good and not-so-good ideas.
Because the goal is quality through quantity, you’ll sometimes want to take advantage of a few other, simple, low-hanging-fruit techniques for name generation. Some of these only work for naming briefs that allow for coined, compound, or non-English ...
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