December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
“A brand name is the number-one touchpoint a product or company will ever own. And now, thanks to the generous clarity of Rob Meyerson, there’s a book about it. Get this onto your shelf.”—Marty Neumeier, author, The Brand Gap
“This is the bible for brand namers. Brand Naming is the resource that all branding professionals need to have at their fingertips. Armed with the rigorous process, illuminating examples, and thorough list of resources in this book, you will be able to create a valuable brand name with confidence.”—Denise Lee Yohn, brand leadership expert; author, What Great Brands Do
“This book is breathtakingly complete in its coverage of naming. It’s also entertaining—full of fun naming anecdotes. A brand name can dramatically ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.