December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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Key Ideas
• The naming brief documents important information, such as what ideas the name should convey.
• A good brief inspires creativity by clearly presenting a puzzle for the namer to solve.
• The brief is a critical first step in the naming process and should be approved by all relevant parties prior to name generation.
The naming brief points us in the right direction before we begin generating ideas. If you’ve heard the navigational wisdom that a very small error in heading will take you increasingly off course the farther you go, you’ll understand why it’s critical to get the naming brief right the first time around. If you reach the end of your long, metaphorical journey—a presentation of names, say—only ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.