Key Ideas
• Preparation for name generation includes setting up a complete list file and determining who will contribute name ideas.
• For most projects, the ideal naming team consists of a handful of experienced namers, each dedicating multiple hours to name generation, working separately but meeting repeatedly to compare notes and divvy up remaining work.
• Basic principles of ideation and brainstorming—including Go for large quantities of ideas and No criticism of ideas—work well as ground rules for name generation.
While it’s tempting to dive straight in and start coming up with name ideas, you’ll thank yourself later for first taking some simple steps to prepare.1 Let’s examine three ways to get ready for a successful ...
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