December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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Key Ideas
• Getting a diverse team to agree on a brand name has more to do with psychology than creativity.
• The naming presentation helps drive alignment by addressing many foreseeable challenges of evaluating and selecting names in a group setting.
• Everything from the number of names, order of names, visuals shared along with each name, and more should be taken into careful consideration when presenting, as these details can influence how the names are perceived.
Getting a client (or your own team, for that matter) to agree on a single brand name is 1 percent creativity, 99 percent psychology. Maybe that’s an overstatement, but for all the effort that goes into creating names, much of the work of naming is in ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.