December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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Key Ideas
• Name generation begins with words in the brief and expands through explorations of synonyms, metaphors, related ideas, and subterritories.
• Namers can dive deeper through creative thinking exercises such as conceptual spelunking, in which they imagine themselves exploring caves full of concepts.
• Skilled namers conduct research—online and off—looking for lists, glossaries, and reference articles that can lead to interesting name ideas.
There is no right way to generate name ideas—no more than there is a right way to paint a canvas or cook a gourmet meal. But, as with painting and cooking, naming comes with some reliable best practices. In other words, despite its comparatively short history, professional ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.