Key Ideas
• Name generation begins with words in the brief and expands through explorations of synonyms, metaphors, related ideas, and subterritories.
• Namers can dive deeper through creative thinking exercises such as conceptual spelunking, in which they imagine themselves exploring caves full of concepts.
• Skilled namers conduct research—online and off—looking for lists, glossaries, and reference articles that can lead to interesting name ideas.
There is no right way to generate name ideas—no more than there is a right way to paint a canvas or cook a gourmet meal. But, as with painting and cooking, naming comes with some reliable best practices. In other words, despite its comparatively short history, professional ...
Get Brand Naming now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
