December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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Key Ideas
• Brand names can shift perceptions and influence business outcomes.
• Naming is important because language is powerful, naming is hard, and a good brand name is a good investment.
• Good brand names strike a balance between strategic, creative, and technical qualities.
Much to the annoyance of every namer I know, it seems there’s an unwritten rule that all articles and blog posts about brand naming must start with the same familiar quotation:1
What’s in a name? That which we call a rose
By any other name would smell as sweet
—William Shakespeare, Romeo and Juliet
Shakespeare’s Juliet was partly right, of course: changing something’s name won’t change its underlying properties. A rose by any other ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.