Business Success with Open Source

Trademarks

Trademarks—a blanket term that can refer to trademarks, service marks, trade dress, and related product and service characteristics—are typically entwined with commercial or business endeavors. By distinguishing the goods and services of one company or party from those of others, trademarks help to establish, preserve, and maintain a brand. Of all the forms of intellectual property, trademarks are historically one of the earliest recognized and are protected by law. Trademarks—literally the unique identifying mark of the tradesperson who created the product—have been found on items that are thousands of years old. Trademarks allow consumers to judge whether this type of car is reliable, that type of tea is the one you prefer, or those ...