Chapter 1

Planning Your Message


check Strategizing for success before you write

check Knowing your goal and audience

check Making people care about your message

check Finding opportunities to build relationships

Think for a minute about how you approached a recent writing task. If it was an email, how much time did you spend considering what to write? A few minutes? Seconds? Or did you just start typing?

Now bring a more complex document to mind: a challenging letter, proposal, report, or marketing piece. Did you put some time into shaping your message before you began writing — or did you just plunge in?

This chapter demonstrates the power of taking time before you write to consider whom you're writing to, what you truly hope to achieve, and how you can deploy your words to maximize success.

Adopting the Plan-Draft-Edit Principle

Prepare yourself for one of the most important pieces of advice in this book: Invest time in planning your messages. That means every message, because even an everyday communication such as an email can have a profound effect on your success. Everything you write ...

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