IN THIS CHAPTER
Following the law of primacy
Choosing the intensity level
Game-changing presentations embody the Five Big Cs:
Inspiration, motivation, and, perhaps, entertainment take your communications to new heights and success levels. You can imbed those characteristics not only in group presentations but also in everyday conversations and discussions.
The Laws of Communication Impact provide the tools to craft stimulating, intellectually persuasive, and emotionally driven communication. You discover how to influence and affect how people think, feel, and even act. When you follow these laws, people eagerly listen to you, better understand what you’re saying, and are persuaded to follow your recommendations or requests, adopt your proposed solutions, or buy your products and services.
The Laws of Communication Impact help you engage, fascinate, and intrigue people — even hardcore, buttoned-down business types who may otherwise be inclined to yawn, suffer restless leg syndrome, or work their smartphones during the typical presentation. ...