Chapter 9

Fueling Employee Motivation

IN THIS CHAPTER

Bullet Defining motivation

Bullet Investigating motivators and rewards that have a positive effect

Bullet Examining the big issue of motivation and pay

Bullet Exploring theories on motivation at work

In the public-speaking world, in which people get paid to talk to people, some speakers and celebrities refer to themselves as “motivational speakers.” They appear at professional association conferences, conventions, and company-wide meetings, address large audiences with all the enthusiasm and energy they can muster, and hope that you leave the session feeling motivated.

In the same way, some sports coaches like to give hard-hitting pre-game or half-time speeches to rally their players. The effort usually conjures up an image of Knute Rockne, the famed Notre Dame football coach, exhorting his players to “win one for the Gipper.” The players get excited and charge out on the field, screaming the whole way. Evangelical clergy in the religious world and charismatic candidates in the political world may also give rousing sermons to stir their congregations or ...

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