February 2015
Beginner
374 pages
8h 3m
English
Content preview from Communicating the UX Vision
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Chapter 3
Not embracing everyone’s goals
Abstract
Understanding the KPIs and goals of stakeholders is only half the job. Once we have internalized them, we need to actively and visibly demonstrate how our work serves those goals. This can be difficult because well-designed responses can be less noticeable than tacked-on ones. Ensuring that we connect on a personal level, embrace and play back our understanding of the stakeholders’ needs, and bring stakeholders inside the loop of our process all build the connection that’s necessary to move us from acceptance to trust.
Keywords
conflict
resolution
co-design
motivations
teamwork
trust
acceptance
business needs
Onto the right path
Once you learn to recognize and understand the different motivations ...
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