Communicating the UX Vision

Foreword

At the end of the movie “Soylent Green,” Charlton Heston famously cries out, “It’s people!” when he discovers the primary ingredient in the food system. Every time someone sends a goodbye note on their final day at a job, they always say, “I’ll miss the people the most.”

At the center of a great user experience design effort is – you guessed it – people. In the case of the UX project, the people are our customers and we function as their main advocate in our agencies, companies, and teams. We study them. We observe them. We learn their motivations and their needs. We figure out how to help them and ensure that our solutions meet their needs. We know how to speak to them. More often than not, we also know how to speak to each other. ...