Chapter 13

Not defending hard enough


Although collaboration is at the heart of a good UX process, we still need to protect the aspects of UX that divide a specialist from a contributor. Understand the UX value of your decisions so you can make a judgment call on which of those decisions need to be defended. Defend in a way that doesn’t harm the other party’s goodwill and, if you have to concede, do so with good faith – it might help you reverse the decision down the road. And always tell stories!


sunk cost
sunk cost fallacy
Over the last 12 chapters, we’ve made the case that what we design isn’t an experience until a user is experiencing it. We’ve provided better interpersonal ...

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