February 2002
Intermediate to advanced
320 pages
7h 20m
English
Content preview from CRM AutomationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Increased Integration with GIS in CRM Solutions
There is a trend among CRM vendors to integrate their software offering with Geographical Information Systems (GIS), which provide, for example, a demographic map with an overlay of where the company's customers are located. The GIS can show an overlay of actual customers to potential customers on a map for market analysis. For example, if a user is a coffee buyer, he/she can use the GIS software to determine where all the cafes are located within a certain area. Alternatively, a user can place a red dot on all of his/her current customers. The cafes without red dots may signal potential sales opportunities. Alternatively, the GIS can also show prospects based on user-defined criteria, e.g., prospects ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.