February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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References and Further Reading
Agle, B R, Donaldson, T, Freeman, R E, Jensen, M C, Mitchell, R K and Wood, D J (2008) Dialogue: Toward superior stakeholder theory, Business Ethics Quarterly, 18 (2), pp 153–90
Aksoy, L (2013) How do you measure what you can’t define? The current state of loyalty measurement and management, Journal of Service Management, 24 (4), pp 356–81
AMA (2013) www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx [accessed 15 June 2014]
Anderson, C (2008) The Long Tail: Why the future of business is selling less of more, Hyperion, New York
Baines, P, Fill, C and Page, K (2008) Marketing, Oxford University Press, Oxford
Bernoff, J and Li, C (2011) Groundswell, Expanded and Revised Edition: Winning in a world transformed ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.