February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
In good times or bad, it is important to understand marketing’s role and how it can be used by businesses to improve their competitive advantage. Marketing in the digital world is vitally important as it’s concerned with creating relationships and promoting mutual value whilst contending with increasing customer awareness of social and ecological issues. With busy, fast-paced lives, professionals often find that they don’t have time to trawl through weighty, traditional texts in order to get to grips with the basics. Hence Customer-Centric Marketing: Sustainability in the digital age is a user-friendly guide aimed at business people for whom implementation is the key issue. It is, however, also useful for students who want to grasp the ...
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