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Customer-Centric Marketing
book

Customer-Centric Marketing

by Dr. Neil Richardson, Jon James, Neil Kelley
February 2015
Intermediate to advanced
256 pages
6h 41m
English
Kogan Page
Content preview from Customer-Centric Marketing

13

Situation review

The internal (micro) and external (macro) environments

It’s wise at this juncture to consider planning practicalities. Before you can implement your strategies you need to assess the foundations that will provide a springboard for your decisions. That is, you’ve produced a forecast and have a good idea where you want to be; however, before you can start you need to identify what you do well, as well as areas for improvement.

Technology has accelerated the rate of change in ways that have affected our lives beyond recognition. Therefore, all organizations have to continually monitor the factors that are operating outside the organization as well as inside it, to ensure it changes with the times. These factors are known collectively ...

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Publisher Resources

ISBN: 9780749472092