February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Systems and customer-centricity
You won’t be shocked by the notion that some managers protect their departments jealously, possibly lacking a vision of the bigger picture. Hence, these departments and/or functions (eg HR, Accounts, Logistics, Marketing etc) often have their own systems and they don’t always work in harmony.
Professor Malcolm McDonald (in his excellent book, Malcolm McDonald on Marketing Planning, published by Kogan Page, 2008) argues that marketing in the United Kingdom has gone backwards in the last 10 years. This may be owing to companies being too ‘inward’ focused. It may be having ‘systems’ that don’t create value for the customer. It can be argued that too many companies are process or systems driven when they should ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.