February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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Digital marketing and research
Three of the most common areas of marketing research involve ‘markets’, products and distribution. Let’s briefly consider each area:
- Market research – specifically undertaken on the market size, type, condition, volume or value. This research is particularly useful when you have the responsibility of researching brand new markets.
- Product research – focuses on the product, product features or desirability of the product. This is often used in the process of new product development (see Chapter 19) where the core focus of your work is centred around understanding the actual product(s). Alternatively, it can also be used if you start to encounter any problems with your products.
- Distribution research – where the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.