February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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Whilst the notion of the sustainable consumer is relatively recent, the debates about consumption, consumer behaviour and consumerism are ancient. Emery (2012) argues that long before terms such as sustainable development and CSR existed, family-run businesses such as Cadbury, Lever and Rowntree had shown that businesses could be run in ways that were profitable and that benefited others, particularly employees and the local community.
This long-standing tradition of ‘green’ and ‘socially responsible’ companies can be found across the world. However, even though some businesses have operated along sustainable lines since the 1840s, sustainability has not had much impact in academic circles or practitioner texts. Hence ...
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