February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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Marketing has been undertaken by practitioners for millennia; however, as a theoretical domain, it has only been considered since early in the 20th century. As previously discussed, companies that fail often do so due to their poor marketing. And yet there is much cynicism directed towards marketing.
When respected figures such as Professor Malcolm McDonald say that UK marketing has gone backwards over the last decade, we need to sit up and listen. We need, more than ever before, to adopt good marketing practices and understand better the barriers to the adoption of such practices. It is easy to get ensnared into analysing and crunching sales and market share figures, focusing upon ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.