February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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How stakeholders make buying decisions
Have you ever stopped to consider why you are shopping in the way that you are? Why you are shopping in a particular location? Or shop? Or online site? Have a look at the products and brands in your shopping trolley the next time you go food shopping. Are you purchasing own label brands? Premium brands? Why? What causes you to reach out your hand and select a particular product? Routine? Experience? Impulse? Apathy?
FAQ: Why do marketers need to understand how customers and/or consumers behave?
It’s particularly useful to know how customers behave when they are buying our products or services and what influences these processes. If we understand their values and behaviour, we can provide them with information ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.