February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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Acquiring, retaining and satisfying customers
Should a company devote (finite) resources equally to acquiring new customers on the one hand and to retaining existing customers on the other? Both are recognized as being important but they require very different approaches: acquisition requires a company to undertake research to gain information about potential customers, assess their value to the company and allocate resources to attract those with the greatest long-term value. Retention, by contrast, requires the maintenance of relationships with existing customers on the basis of their long-term value.
FAQ: When we talk about satisfying customers what does this mean?
To answer this we’ll consider a number of issues related to the customer, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.