February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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Mission (or vision) statement, corporate objectives and gap analysis
A mission statement generally expresses your company’s overall purpose, the raison d’être of your organization. They vary widely from a few lines to comprehensive statements concerning a wide range of factors such as why the company exists, how it operates, what sort of company it purports to be. Often (most importantly) they define the customers and the benefits offered.
Ideally, a mission statement should be a good fit with the values and expectations of your key stakeholders. A worry for managers is that companies that lack clarity in what they seek to achieve (ie their mission) often have employees who lack direction. Employees need to engage with a progressive, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.