February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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Business people make decisions on a daily basis. Some are minor but others may have far-reaching consequences. Hence it is prudent to reduce risk and create more certainty when making decisions. There are often a variety of answers to questions posed by decision making. Marketing research can help provide the information to help make the most appropriate decision within a given set of circumstances or parameters. This section draws on Gosnay and Richardson (2008).
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