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Customer-Centric Marketing
book

Customer-Centric Marketing

by Dr. Neil Richardson, Jon James, Neil Kelley
February 2015
Intermediate to advanced
256 pages
6h 41m
English
Kogan Page
Content preview from Customer-Centric Marketing

Publisher’s note

Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publishers or any of the authors.

First published in Great Britain and the United States in 2015 by Kogan Page Limited

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, ...

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Publisher Resources

ISBN: 9780749472092